We are seeking a Digital Marketing and Growth Specialist with basic graphic design skills to join our expanding team. The primary goal of this role is to identify growth opportunities, implement user acquisition campaigns, and increase the visibility of our brand in specific markets. This position is ideal for someone with a strong focus on digital marketing who can also create basic visual content when necessary.
This role requires someone who is familiar with the LGTBIQ+ community and capable of building and managing a network of clients, influencers, bars, and clubs within this community. Additionally, the candidate must be willing to travel as needed.
Responsibilities:
Analysis and Growth:
- Identify areas of improvement and growth opportunities in our marketing strategies.
- Design and implement user acquisition campaigns targeting specific cities using email marketing, push notifications, and advertising platforms like Google Ads, Twitter, TikTok, and other social media channels.
SEO and Optimization:
- Monitor the SEO of our websites using tools such as Google Search Console and Bing Webmaster Tools.
- Provide practical recommendations for technical improvements to the development team.
Collaboration and Events:
- Facilitate collaborations with influencers and manage advertising exchanges with pubs, bars, clubs, and other event venues, especially within the LGTBIQ+ community.
- Organize and execute events to promote our brands.
Social Media Management and Content:
- Oversee and manage the social media channels of our services.
- Contribute articles and content for our blogs and social media platforms.
- Develop and implement special offers to increase our Premium membership user base.
Basic Graphic Design:
- Create images, videos, and promotional material using tools like Photoshop and AI software.
- Design posters, flyers, and banners for advertising campaigns, ensuring the content resonates with our audience.
Project Management:
- Lead the planning and execution of complete marketing campaigns, from concept to performance measurement.
- Oversee the affiliate programs of our platforms.
Requirements:
Experience:
- Minimum 5 years of experience in digital marketing, including planning and executing user acquisition campaigns.
- Experience in creating and managing content for social media, and in acquiring and managing advertising clients.
- Experience within the LGTBIQ+ community is highly valued.
Technical Skills:
- Basic knowledge of SEO and digital marketing tools (Google Analytics, Google Ads, Google Search Console, etc.).
- Basic graphic design skills, including proficiency in Photoshop and AI tools for creating visual content.
- Ability to handle email marketing tools and manage social media campaigns.
Languages:
- Fluent in English and Spanish.
Other Skills:
- High initiative and autonomy to manage and execute complete projects.
- Creativity and the ability to innovate in the creation of audiovisual content and marketing campaigns.
- Excellent communication and collaboration skills.
- Availability to travel and develop a network of contacts.
Benefits:
Dynamic Work Environment: Be part of a young and dynamic team in an expanding company.
Flexibility: Flexible working hours and remote work.
If you are a professional passionate about digital marketing with a creative focus, experience in the LGTBIQ+ community, and graphic design skills, we want to hear from you!
To apply, please copy and complete the following template and send it via email to [email protected] with the subject line “Digital marketing specialist – [Your name]”
Application Questions:
- What is your level of Spanish?
- What is your level of English?
- Do you have a work permit for the United Kingdom or the European Union or Colombia?
- How many years of experience do you have in Marketing?
- How many years of experience do you have with Digital Communication Strategy?
- Explain why you are the ideal candidate for this job (in English).
Please attach your CV to your email. We look forward to your application!